Importance of a Website
With the level of competition present nowadays your business needs to stand out and one of the best ways to do so is create a website. If you are still having doubts this article will help you understand why having a website is important for your business.
It is my belief that everyone should have a website because they’re inexpensive and yet very effective. Hopefully, this article will help you see the importance of having a website for your business.
Here are 7 great reasons why your Brand needs a website.
1. Majority of Business Purchase Decisions Start Online.
In order to gain new customers, you need to understand where your Target consumers go when they are looking to find suppliers, research suppliers and make a purchase. In today’s world, the place where most people go is to the internet, specifically search engines like Google, Yahoo, or Bing. These search engines are Famous three (in that order) and account for over 90% of all searches. Google has the largest with about 6 out of every 10 searches. With a majority of business decisions starting with online searches, it means that if you do not have a website for your business, you’re only selling to 7% of your market. you’re reducing the potential size of your business by 93%. The larger the item, the more research people will do. perhaps 40-50% of consumer purchases start with a web search.
2. It Shows Professionalism
Another reason why having a website is vital for your business is that there’s a huge portion of the market that will not even consider you as an option once they are looking shopping if you do not have one. personally, if I’m searching for a supplier and they don’t even have a website, I just write them off as unserious and my view of that company is diminished. I get the impression that it’s a business that’s very poorly managed. With this in mind, why would I think of buying from a Business like this? Based on my experience I know that; majority of people think almost like myself. Am sure there are some people who don’t hold this same thought but my guess is that probably 80% of individuals have bad opinions of companies that do not have websites.
3. It makes Your Business Easy to access
Having a website makes it very easy for people to know you, understand your business, discover what you offer, and answer a bunch of questions they have regarding your business. By having a website people will be able to find your business when they search for your company on a search engine like Google, Yahoo or Bing. why not have a website so that you can decide what is displayed about your business.
A website also makes other forms of marketing a lot easier. As social media marketing continues to take off, being able to link back to a professional-looking, user-friendly website with all the information the consumer needs is invaluable! If you plan to do online adverts, like Facebook ads or google ads, you can direct users to your website’s store, an informational landing page, or whatever you think will lead to a sale.
4. It Will Give You a Positive ROI (Return on Investment).
Another great reason as to why having a website is important is that it will give you a positive ROI. what number of sales do you need to generate to pay this back? If you are into a business-to-business market my guess is that you may only need one sale to get back your website investment. If one sale is not enough, then maybe only a handful. The probability of your website generating more than a few customers over the course of 5 years is almost guaranteed as websites are about the No.3 source of getting new customers for the average small business.
Even if you are in a business to consumer market how much in sales would you need, to get back the website investment? Generating good sales over the course of 5 years from a website is easy.
5. It Gives Your Brand Long-lasting Value
The great part about getting a website is that when you invest in it, you can own it forever and it continues to work for you. What other advertising methods are there that when you pay for it once, will continues to work for your business forever? Not many.
Let’s say you pay for a Facebook ad you get that one ad and any benefit that it generates but after that ad it’s over. The money you spent on the Facebook ad is gone and you can never get it back. If you don’t get a return on investment from it, you never can. The same is true for Google Adwords, Linkedin Ads, Newspaper ads etc. However, with a website, if you don’t make a positive ROI in the first year, no worries because you have from now until the end of time to get a return on your investment.
6.A website Gives Your Brand Worldwide Opportunities
a website makes it possible for people all over the world to find your business. If you have a product that can be easily sold online you can significantly increase your customer base by selling online.
7. A website Provides Self Service Customer Support System
Another advantage of getting a website is that it can improve your customer support and as a result improve your overall customer service. A website can do this if you create support Q&As on your website or create a forum where users can ask each other questions about your product and other users can answer these questions. These answers to common problems or questions are then available on the internet if other customers search in a search engine for a solution to this problem. customers can also be directed to these online documented resources where they can solve the problem themselves. This can make things easier and faster for your customers and also make your customer support department more efficient. Not all products or services can benefit from a troubleshooting forum, but Arguably, all products could benefit from a Q&A page for commonly asked questions as well as a forum where customers can post any questions, comments or feedback they have about products.